Scott and Manohla Dargis, selected their favorite movies of the year. Also drowned out were those calling for a boycott, among them the feminist group Stop Porn Culture, several domestic abuse organizations and the Roman Catholic archbishop of Cincinnati. Carpou said on Sunday.įemale fans of the best-selling book - apparently dragging along a lot of reluctant husbands and boyfriends to theaters - created a wave of interest that pushed past reviewers, who gave the film terrible notices. “Theater owners added screens in response to a clamor from their patrons,” Mr. James, played in 3,646 theaters in North America, the largest release in history for an R-rated movie, according to Nick Carpou, Universal’s president of domestic distribution. The film, directed by Sam Taylor-Johnson and based on the erotic novel by E. The movie, which cost $40 million, attracted an audience that was 68 percent female, Universal said. “Fifty Shades of Grey,” capitalizing on the fall of Valentine’s Day on a Saturday, will take in about $90.7 million between Thursday night and Monday, according to Rentrak, which compiles ticketing data. LOS ANGELES - Moviegoers turned out en masse to see the sadomasochistic love story “ Fifty Shades of Grey” over the Presidents’ Day weekend, delivering a triumph for Universal Pictures and potentially altering Hollywood’s approach to sex.
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